sick of $3/gal?

Thu, 08 Jun 2006 21:45:37 GMT

While hybrids are selling okay, Toyota and Honda each have plans for some pretty amazing improvements. For Toyota, it's 100mpg with a kick! They're making the prius more fuel efficient while apparently throwing in a turbocharger (alleviating previous complaints that hybrids couldn't accelerate like a normal car). For Honda, it's finally realizing the goal of a functional fuel-cell vehicle (to hit roads in 2010).

Props due to both companies for continuing to develop technologies that will have a significant impact on the future of the world, regardless of how they caught on immediately. Having a long-run vision for any new technology is key to maintaining sanity in the short-run. If you focus too much on your product and convince yourself that it is the be-all-end-all of products, you will fail. Fast. You have to realize that your product and company will evolve over time and customer reaction to your product will change over time (in a favorable manner if you have a quality product that is marketed well). Have vision and allow yourself to be adaptable. It will make your company run more smoothly for longer and will give you and your employees peace of mind.

Stymied: Travel

sick of $3/gal?